About me

My creative journey began in the UK, where earning a fist class honours degree in creative design for fashion with design studies gave me the foundation to push creative boundaries—both artistically and commercially.

With over 25 years of international experience, I have worked with global brands to develop concept designs, deliver immersive creative experiences, and execute retail activations across the UK and the UAE. I excel at balancing bold creativity with commercial objectives, managing and mentoring diverse creative teams to deliver exceptional projects for global partners.

I believe in working with positivity, dedication, and inclusivity—an approach that empowers my teams to consistently produce their best work.

Whether it’s leading the creative direction for events, pop-ups, retail environments, project management, or designing for both luxury and mass-market brands, I bring a unique blend of creativity, attention to detail, and a deep understanding of brand integrity to every project.